August 7, 2017


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Another bang from Gucci – “Bloom” serves as Alessandro Michele’s first women’s scent for the label and the dreamy clip just got released.
Just a few days after Selena Gomez’ new music video directed by Petra Collins got unveiled, the super woman makes her appearance in the nostalgic fragrance campaign.
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Shot by the brands favourite, British fashion photographer Glen Luchford, who also directed the brand’s recent Fall/Winter’17 campaign brand’s recent Fall/Winter ’17 out-of-this-world campaign, the new project stars Collins along with model Hari Nef and actress Dakota Johnson. The sneak peak spread on social media, depicts the trio standing in a lush garden and wearing head-to-toe Gucci floral motifs – certainly.

NEW YORK, NY - MAY 02: Model Hari Nef, Gucci Creative Director Alessandro Michele and Artist Petra Collins attend the Gucci Bloom Fragrance Launch at MoMA PS.1 on May 2, 2017 in New York City. (Photo by Craig Barritt/Getty Images for Gucci)
According to Michele, the campaign is inspired by “urbanity and how scent can be a way to travel somewhere that does not exist, that is purely imagined. It’s a surreal idea of wearing a garden.”
The magic mix of Arabian jasmine, tuberose and Chinese honeysuckle truly makes daydreaming even more enjoyable.

Images via dailyluxury.it, pinterest, gucci