August 22, 2017


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Moscow’s Art Wunderkind on Prada Heels and White Gloves – Just in Case
director at Osnova gallery, art adviser , Moscow

Alena Kurmasheva is co-founder of Osnova gallery, a Moscow-based trending gallery, focused on digging out emerging and further promoting mid-career artists. Osnova is creating a platform for dialogue between western and eastern contemporary art practice – and the global art community started noticing her well-curated selection of artists. From this week, Kurmasheva and her gallery are taking part at the new Code Art Fair in Copenhagen, that seems to develop as a great hotspot on the global art map and straight after, jets back to Moscow to show at the only Russian contemporary art fair, Cosmoscow.
We have a fun chat about matcha latte, peggy Guggenheim and to always carry a set of white gloves – just in case.

Alena-Kurmasheva-8821
My ideal working outfit looks like…

minimalist black and white natural looks

Heels or sneakers…Which brand or style…
I like both, for casual looks I choose nike roshe or espadrilles by Loewe, and for the openings or business meeting Prada heels.

My favourite art-related blog/app is…
Planetart is my perfect tool to be aware of most significant highlights in the artworld, I’m also a big fun of Artsy, contemporayartdaily, crane.tv and vernissage.tv.

The last thing I bought and loved was…

wrap over dress by COS.

Alena-Kurmasheva-8851
Most ridiculous thing I ever bought…
I always think twice before any purchase.

My necessary extravagance is…
matcha latte and detox tea by Kusmi.

Three things/products…
I always need to have in my bag my Iphone, Kenzoki lip balm and white gloves just in case.

My ultimate secret after long working hours…

pilates and long sleep.

osnova-gallery-1-2
My favourite collaboration of the art- and fashion world…

Ad comparing commissioned by Andrey Bogush.

My most admired art world influencer…

Peggy Guggenheim.

In the art world currently…
I find most exciting the globalization of contemporary art and the emergence of a global art world.

Art makes me…
you never know every day it’s a new story.
Alyona Vinokurova for buro247.ru-4
My next art trip/travel will be…

Berlin biennale, Art-o-Rama art fair in Marseille.

The most arty city is…
definitely Berlin.

The perfect artworld mentor would be…
no one, you should create your own way

Artist(s) we should have on our watch list is/are…
Yulia Spiridonova, Andrey Bogush, Alex Israel, Hannah Perry…

Photos by Alena Kurmasheva
Personal webpage: osnovagallery.com
Instagram: osnovagallery / alenablizzzart