The NY and LA based brand Eckhaus Latta commissioned Korean photographer Heji Shin for their new SS17 campaign – shooting actual couples having actual sex.image

It`s not the first time the Korean photographer lensed couples making love – already in 2012 a book “Make Love” used “busy couples” to visualise the content.
 Known for their gender-fluid clothing, this project seems a great match for the brand – certainly not without getting some people shaking their heads because of the explicit imagery.
You can see all campaign images on their webpage after you tick a box confirming you are older than 18. The webpage crashed a few hours after the press release was out because of the immense traffic.
Images by Eckhaus Latta