24-11-2017


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Ikea continues its witty responses to news about expensive things with a fun take on Da Vinci’s Salvator Mundi painting, being hammered a week ago for a staggering $450 million.

For a social post, the Swedish brand’s in-house Creative Hub came up with something pretty genius.

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The amusing focus on affordable prices is something Ikea also joked around with for its famous response to Balenciaga’s pricey version of Ikea’s iconic blue shopping bag.

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“At Ikea, we believe anyone should have the possibility to decorate their home without spending their life savings,” says Morten Kjaer, creative director at Ikea Creative Hub. “That’s why Ikea offers a range of frames that work with any photo, print or painting you want to show off, even those from the 1490s.”

Images via Ikea, Pinterest