The Re-Brander – Boosted by Beyonce

Born in 1976 in New Jersey, and raised in New York, Hank Willis Thomas is a conceptual artist whose work aims to challenge our perceptions of human history, identity, and pop culture. In his provocative works, Thomas decodes iconic brand imagery and their sublime messages in regards to be a commentary on race and class.
Part of the world’s leading private and public collections, ranging from The Rubell Family Collection, via tennis diva Serena Williams up to holy Guggenheim, Thomas is an established star in the art world heaven already.


My style can be described as… A little behind trend.

The best style advice I was ever given… Don’t go outside in anything you won’t be comfortable in anywhere.

I would never wear… A klan hood in public.

Sneakers or loafers…
 One of each, I like to mix and match.

Pyjama, naked or… Oooh la lal.

My favourite travel device is… My sense of direction.

On a plane I normally spend my time…
Enjoying the silence.

My favourite workout is… Anytime i do it!

My personal superfood is…
Green Juices.

My necessary extravagance is… Iphone headphones.

If I could host a party for anyone it would be… Donald Trump.

In the art world currently I find most exciting that…


Women artist are receiving their praise. It’s long overdue and underdone.

My daily art read is… Many newsletters.

In my bedroom I have an artwork by…
Toyin Odutola.

The most arty city is… Johannesburg/ Paris !


My favourite artworld ladies are… Rujeko Hockley, Deb Willis, Lacy Austin, Wangechi Mutu, Thelma Golden, Zoe Buckman, Victoria Rogers, Carrie Mae Weems, Joeonna Bellorado-Samuels, Mera Rubell, Liza Essers and Elena Soboleva… should I go on?


Instagram: @HankWillisThomas

Personal webpage: www.hankwillisthomas.com

Artist’s portriat by Andrea blanch

Image courtesy of the artist and Jack Shainman Gallery, New York.