Tata! Gucci kicked off another splendid endeavour with the opening of Gucci Garden in Florence. Designed by the brand’s Creative Director Alessandro Michele, the new venue kicked off by celebrating with the international Gucci Gang including GucciGhost, Unskilled Worker, Ignasi Monreal or John Yuyi.
Set amongst lots of flora and fauna, this is a very new concept to nail down the brand`s heritage while offering a dreamy space to taste the future.
Thank you @gucci for having me at the #GucciGarden museum opening and for creating a family for us maximalist Magic love obsessed fashion freaks. ❤️❤️❤️ massive love to @michelatafuri21 @beniaminomarini @albertorusso_ @ignasimonreal @angelicahicks @cococapitan @unskilledworker @troubleandrew @mrsjaydefish @williamcult
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Within this new concept there is also Gucci’s first restaurant, Gucci Osteria, a restaurant from chef Massimo Bottura (known for the three-Michelin-star Osteria Francescana), offering an Italy meets rest of the world menu. “The restaurant is a reminder that Florence has always been a center of cultural exchange, particularly during the Renaissance,” said Botturo in a statement.
Gucci Garden is now open to the public in its new permanent home, offering visitors a very innovative experience being far from visiting a dusty heritage museum, but rather sharing the brand`s out-of-this-world moment.
Gucci Osteria da Massimo Bottura, a restaurant curated by three-Michelin-star chef who for #GucciGarden has created an entirely new menu that takes influences from his travels and applies these to Italian cuisine. ‘Travelling the world, our kitchen interacts with everything we see, hear and taste,’ says @massimobottura. The menu of the Florentine restaurant will include iconic Italian dishes as well as conceptual twists on classics for an all-day dining experience. Discover more through link in bio. #AlessandroMichele Gucci Osteria da Massimo Bottura: reservations from 12.00 – 20.30
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Inside the historic Palazzo della Mercanzia, which housed the Gucci Museo, the House debuts the #GucciGarden. Conceived by creative director #AlessandroMichele, the space featuring gallery rooms, a store and a restaurant is a hypnotic territory where the visitor can choose whether to drift and let themselves fall into this new world or look intently to examine the surrounds. #GucciGarden is open to the public from January 10th.
Images via Instagram