Calvin Klein gets it all right these days.

Last week they just kicked off the brand new campaign under Raf Simons, while just 3 days ago the highly anticipated first NYFW show as chief creative officer of the brand followed. Shot by Willy Vanderperre the campaign follows Raf’s signature style of fusing minimal fashion with iconic art (we all remember the Sterling Ruby collabs in the past).

Within a minimalist setting, the campaign features semi-naked models in mainly jeans and underwear in front of iconic art works of Dan Flavin, Richard Prince or Raf Simons’s long time collaborator – Sterling Ruby.

On Calvin Klein’s social media, Raf says of the campaign:
“It’s a celebration of Calvin Klein’s iconic underwear and jeans; acknowledging their status as pop and showing them in the world of art.”

Introducing the Calvin Klein Campaign: American Classics

A post shared by CALVIN KLEIN (@calvinklein) on

We are so excited what comes up next!


All images extracted from Calvin Klein’s Instagram