November 3, 2015


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Everywhere Uber With Casual Vogue
Founder and CEO, ArtBinder, New York

When the art industry needs something, trust Alexandra Chemla to come to the rescue. At the age of 23, Chemla created ArtBinder, an iPad app for galleries to showcase their inventory at fairs, in the gallery, and on-the-go. She conceived of the idea when, working as a gallery assistant, she was tasked with tracking the gallery’s inventory via three ring binders. Introduced at Art Basel in 2011, the app was an instant hit, and is now used by prominent art galleries such as David Zwirner, Pace Gallery, and Hauser & Wirth. The 28-year-old New York entrepreneur is now widely considered to be changing technology for the art industry. Alexanda Chemla’s father, Alexandre Chemla, founded the billion-dollar luxury-travel empire Altour.

Constantly straddling the distinctive worlds of art and tech, one needs a fitting wardrobe to shift from casual practical to elegance and glamour. Scroll down to find out how she artfully arranges her work outfits – wearing jewelry from her sister’s line ‘Alison Lou’ and fitting in her most crucial tech gadget which she must have at all times – and why her ideal art gentleman comes with toasted croissants.

alexandra chemla new york gallery

What does your ideal working outfit look like?
My ideal work outfit is a cute pair of flats, teamed with black skinny pants by Avenue Montaigne, a simple shirt, and jewellery from my sister’s line, Alison Lou.

What’s best: heels or flats? Which brand or style?
Flats. Charlotte Olympia and Miu Miu are my favourites.

What’s your favorite art-related blog or app?
ArtBinder, obviously! Also, ArtBinder’s blog, ‘Above the Highline’, which covers the latest news and trends in the art scene, as well as fun interviews with our very talented team.

What was the last thing you bought and loved?
I just bought a MaxMara x Whitney Renzo Piano bag. It’s perfect because it fits both my laptop and iPad (crucial for client meetings), and it’s sophisticated enough to transition from the office to evening events.

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What is/are your personal style signifier(s)/identifier(s)?
My vibe is fairly casual chic. I generally lean towards a black and white aesthetic, layered with pieces from my sister’s jewelry line.

What’s your necessary extravagance?
I take Uber almost everywhere.

alexandra chemla artbinder founder ceo

Three things/products you always need to have in your purse?
My iPad mini, headphones, and a hair clip.

What’s your ultimate beauty secret after long working hours?
Honestly, sleep.

What’s/are your favourite work(s) of art?
There are so many it’s hard to choose, but one of my favorites is “The Instant Decorator” by Laurie Simmons.

What in the art world are you most excited about at the moment?
During a recent trip to LA, I was lucky enough to be invited on a hard-hat tour of the Hauser Wirth & Schimmel site that’s currently being built downtown. It was a really great experience and I’m super excited to see it finished!

Most sexiest art person?
Robert Mapplethorpe?

alexandra chemla instagram profile bio

Where are you off to next?
I attended my favourite party of the year, The Tate Young Patrons annual party, hosted by my dear friend Alia Al-Senussi!

Where is your next art trip/travel going to be?
I’m headed to Miami in December for Art Basel.

In your eyes: what is the most arty city?
New York.

Someone you have in mind to call the perfect artworld gentlemen?
My good friend Abdullah Al-Turki. He basically sleeps in a bowtie, and has fresh toasted croissants waiting for me every morning when I stay with him in London. Abdullah is the definition of ‘modern gentleman’, and anyone who knows him is probably nodding frantically in agreement!

Which artists should we have on our watchlist?
After recently seeing MoMA PS1’s “Greater New York” exhibition, I think Yoshiaki Mochizuk is definitely one to watch.

Alexandra Chemla Instagram: @chemstagram_
Twitter: @AlexandraChemla

Photos: by Marco Scozzaro, Alex Smith and Billy Farrell/BFA.com