November 30, 2017


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Maurizio Cattelan and photographer Pierpaolo Ferrari are the duo behind TOILET PAPER, known for its cheeky hyperreal imagery, breaking down the prevailing codes and photographic motifs of fashion. These 5 facts will help you capturing the out-of-this-world craziness of the duo:

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1. Once upon a time

In 2009 Maurizio Cattelan and Perpalo Ferrari collaborated on a shoot for W magazine’s Art Issue. “We had so much fun, we said, why don’t we do more of this?”, Cattelan told in an interview with The New Yorker. After working together for another shoot for TAR, in 2010 their “baby” was born. The idea was to create a picture based magazine for ambiguous narratives and troubling imagination.

02concept_theartgorgeous2. The concept to have no concept
“Every issue starts with a theme, always something basic and general like love or greed,” Cattelan explains. “Then we move like a painter on a canvas, layering and building up the issue. (…) The images are the result of improvisation.” And because improvisation conflicts with structure – the concept is to have no concept. Ferrari once described the project as a “mental outburst”.

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3. Sleeping in a sea of spaghetti?

The magazine runs it own shop, where you find almost everything – from clothes to furniture and of course the magazines and books printed with some of their signature visuals. Amongst all a sweater, you can customize as you desire, choosing between their most iconic pictures. Another highlight are the bedding sets covered with spaghetti print.

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4. Golden gorilla meets disco

In 2016 the French group Cassius asked the creative minds of Toilet Paper to produce their “Ibifornia” album cover, as well just now the video clip of their hit “Action” in partnership with director Yuri Ancarani. The short movie is full of golden gorillas, flame haired go-go girls, friendly volcanos and so much spaghetti – teleporting Philippe Zdar and Hubert Boombass to “Ibifornia” island.

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5. TOILET PAPER everywhere

In 2012, Toilet Paper already exhibited on the High Line Billboard in New York City. In June 2013 a selection of Toilet Paper images were featured on Palais de Tokyo. In the same year another big deal shot Toilet Paper to fame when they collaborated with Kenzo, lending the advertising campaigns their typical supersaturated and surrealist flair. In 2016 they turned Galeries Lafayette upside down and last but not least, their work is currently on show at Galerie Perrotin in Tokyo – until January 10.
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Images via twitter, pinterest, flipboard.com, seletti.it, galeriedesgaleries.com, shoptoiletpaper.com